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Who We Are - Africa-Awakening-Movement

Who We Are

We wish to bring many good things to life.

Who We Are

Africa Awakening Movement (AAM) is a social movement that has been 30 years in the making. Its seeds were first sown in my mind in 1978 when I read the book “Black Man’s Dilemma” by Areoye Oyebola in Lagos, Nigeria. I was immediately pulled in by the book’s candid dedication that said:

“Dedicated to all who are willing to discuss the problems of the black race honestly and to those at whose feet the challenge of tomorrow for our race will be laid.”

This book revealed three shocking facts to me:

  • The Black race is the only race in history to have 14.6 – 20 million of its members physically transported as enslaved people over 300 years.
  • No black country has ever made a breakthrough in modernity. None has successfully developed or adopted industrial technology to assure its citizens a high standard of living.
  • Africans were always pawns in the power struggles of other races, even becoming a bone of contention. This ultimately forced the entire race into an inferiority complex and underdog mentality.

In 1985, I enrolled at Brunel University (UK) for a Graduate Diploma in Social Science (GDSS), specialising in the Sociology of Culture and Social Psychology. Here, I delved into the fundamental aspects of culture and its role in shaping human behaviour to adapt to the environment. This revelation prompted me to research the crippling and ever-worsening abject poverty in Africa.


Despite over 50 years of international intervention, billions of dollars of foreign aid, and tremendous natural and untapped human resources, Africa has yet to escape underdevelopment. According to the UN, Africa’s sustainable development goals (SDGs) are still a distant dream. Just look at Sub-Saharan Africa. With nearly 60% of the youth here, ages 15 – 17, not in school, it still has the highest rate of education exclusion worldwide. Is it any surprise that the Economist Magazine labelled Africa The Hopeless Continent?

So what does it all mean?

It means the subconscious of the average African mind is hindered by extreme self-doubt, shamefulness, and inability to move forward. Culture plays a pivotal role here, as demonstrated by Europe’s Enlightenment and subsequent scientific and industrial revolutions. Similarly, China’s and South Korea’s transformations underscore the importance of cultural revolution.

Hence, Africa urgently needs a mass cultural revolution to overcome its present predicament. This is the mission of the Africa Awakening Movement (AAM). As an African, I believe only Africans can transform their homeland, starting with a new MINDSET.

Just as a computer cannot function with viruses and an outdated operating system, Africa cannot progress without addressing inferiority complexes, slavery mindsets, self-doubt, and learned helplessness. The AAM is committed to this cause, and with your support, we can realise the dream of a prosperous Africa.

A cultural reset is inevitable and the main prerequisite for moving Africa out of backwardness and alleviating chronic poverty.

More About Our Mission

Africa’s rich history bears witness to the strength and prosperity of its diverse tribes, each harbouring the potential for extraordinary achievements. However, repeated invasions have eroded the power of its most valuable asset—its people.

The AAM’s goal is clear: initiate a profound cultural shift to break the chains of poverty and failure that persist across generations once and for all.

The Role of Culture

Culture is the primary non-biological mechanism through which humans adapt to their environment. It encompasses a complex array of values, shared beliefs, and customs transmitted from generation to generation through learning.

Therefore, the prevailing cultural mindset of a nation significantly impacts its ability to thrive. If it is marred by low self-esteem and victim mentality, culture becomes a barrier to progress. Thankfully, culture can evolve and improve through deliberate educational, scientific, and technological interventions.

Now, the time has come for Africans to unshackle themselves from the burdens of the past, rise above historical struggles, and focus on a brighter future as a proud and powerful nation. Join us in elevating the continent to become one of the most developed continents globally.

The Africa Awakening Movement is not merely a social reform. It is a revolution. Contact us today and become a driving force behind the AAM.



The Africa Awakening Movement is not just a social reform. It is a revolution. We are a collective focused on reshaping Africa’s culture to be strong, self-assured, and proud.

We invite you to join hands with us and be a part of this transformative journey, one that will elevate the great continent of Africa to become one of the most developed in the world.

Contact us today and become a driving force behind the AAM. Let’s work together to forge a brighter, more prosperous future for Africa.

Let us alleviate mass poverty in Africa to increase global prosperity because poverty anywhere wastes human potential and threatens prosperity anywhere.

Once the Africa Awakening Movement starts its revolutionary mission in Africa, the world will never be the same because AAM will be the UNIFICATION of HUMANKIND BY CLOSING THE GAP BETWEEN THE RICH AND THE POOR NATIONS.

We are all ONE SPECIES, just different variations.  

What We Do

Phase I: Promoting a New Mindset and Cultural Revolution

In the first phase, we embark on an expedition to shift the African mindset, addressing deep-seated issues such as slavery mentality, inferiority complexes, learned helplessness, and victim consciousness, which have silently persisted in the subconscious of Africans. Leveraging the insights of behavioral sciences, social neuroscience, neuroplasticity, and more, the AAM focuses on initiating a massive cognitive restructuring of the African consciousness. Our efforts extend across various mediums, including mass media, education, entertainment, and community engagement. Through these channels, we disseminate a new mindset that instills self-confidence and self-esteem, essential attributes for dismantling the shackles of mass poverty in Africa.

Phase II: Multiple Grassroots Programs

In the second phase, we introduce a combination of micro-franchising, micro-finance, and behavior modification programs that work harmoniously together to alleviate poverty from the grassroots level, pulling Africans out of their learned helplessness to become self-sufficient and productive.

Behavioral Modification:

At the core of our strategy is the introduction of behavior modification as a pivotal first step before the implementation of micro-franchise and micro-finance programs. Behavioral modification involves the assessment, evaluation, and alteration of behavior, with a focus on cultivating adaptive pro-social behavior while reducing maladaptive behavior in everyday life. This approach enhances the likelihood of success in business endeavours.


As an effective tool for poverty reduction, microcredit provides the necessary capital for entrepreneurs to launch and manage their businesses, ultimately lifting themselves out of poverty. However, not all individuals possess the requisite entrepreneurial skills and training. This is where micro-franchising complements micro-finance, offering a "turn-key" business model with built-in training and support to reduce the risk of business failure.


This innovative model provides a blueprint for small businesses that can be easily replicated by adhering to established mentoring, marketing, and operational concepts typically seen in formal franchises. It empowers aspiring entrepreneurs with a proven roadmap for success. Most notably, this approach minimises the risk of business failure by offering comprehensive training and ongoing support. The franchisor serves as a forward-thinking partner, emphasising marketing, growth, and global integration. Entrepreneurs within the franchise network can tap into new markets, share innovations, and benefit from economies of scale. For example, innovations developed by one franchisee can also be quickly replicated throughout the entire network. By being part of an extensive network, even those with limited entrepreneurial experience can thrive. This fact was backed up by reports that show in the US, 80% of independent businesses fail after five years, while 80% of franchises stay in operation during the same timeframe. This converse relationship is likely to be more pronounced in poorer countries that have fewer resources for their entrepreneurs.